The new fragrance by Armani – Armani Attitude – comes in an interesting design, in a form of cigarette lighter. The fragrance composition is very sharp, intense and masculine. The top notes bring an unusual blend of Sicilian lemon and coffee, while the heart follows with cardamom and lavender. The base introduces cedar, patchouli, oppopanax and amber. This fragrance was created by three perfumers:Annick Menardo, Alberto Morillas and Olivier Cresp. The ad poster features an attractive Italian-like man, with grease hairstyle, the incarnation of strength and elegance of Italian cinema. Armani Attitude was launched in 2007